I am currently Chief Learner Experience Officer for Federation University. My role is to create an amazing experience for our students across all touch points. Prior to this appointment I was CMO at Red Cross Lifeblood and the General Manager Marketing & Customer Engagement at Australia Post, where I was responsible for the customer experience strategy and design, innovation and improvement, as well as brand strategy and marketing management.
Having worked as a strategic marketer across a number of industries, including energy retail, financial services, postal logistics and now health, I apply my unique combination of operational and strategic skills to be an advocate for the customer.
My natural curiosity about human behaviour has shaped my career, and I have seen firsthand how observing customers within their context provides the powerful insights we need to design and execute great experiences and solutions.